Why in-store merchandising is key to your brand's success

In-store visual merchandisers maybe less common for suppliers selling products in large supermarkets compared to other retail channels, as supermarkets typically control product display, layout, and shelf positioning. However, working with an in-store merchandiser or a third-party merchandising agency is still the key to maximising visibility and sales in a highly competitive supermarket environment. This is why Australian Grocery Distributors believe all supermarket products should have some element of in-store merchandising

1. Standardised Layouts and Planograms

• Supermarkets operate with strict planograms—pre-defined shelf layouts specifying where each product should be placed in the store. For major product categories or promotional items, an in-store merchandiser will ensure that products are stocked according to planogram specifications, address out-of-stocks, and optimise facings (the number of product rows facing customers) and look to get reorders to drive further sales.

2. Product Stocking and Availability

• For high-demand products or items prone to sell-outs, in-store merchandisers can play a critical role in keeping shelves stocked. They can ensure the product is available on the shelf, reducing missed sales due to out-of-stocks.

• Merchandisers can also assist with stock rotation, ensuring that products with a shorter shelf life (like fresh or perishable items) are displayed effectively to reduce waste and improve turnover thereby increase your profits and providing an ROI on your investment in them.

3. Promotions and Secondary Displays

• While primary shelf placement is typically controlled by supermarkets, there are opportunities for secondary displays, such as end caps, promotional stands, or other high-traffic areas in the store. In-store merchandisers can help set up these displays correctly, ensure they are well-stocked, and maintain them throughout the promotion.

• For product launches or seasonal promotions, an in-store merchandiser can be valuable to enhance brand visibility and ensure compliance with the agreed display arrangements. The team Australian Grocery Holdings can maximise your off-location spots and deliver more turnover to your brand.

4. Brand Standards and Compliance

• Although supermarkets control many aspects of display, a merchandiser can ensure that brand standards are maintained, packaging is correctly positioned, and products are neatly arranged. This can be particularly important if the brand has specific visual guidelines or if it’s essential to stand out in a competitive aisle.

• In-store merchandisers can report back on compliance issues, such as missing promotional signage, incorrect shelf placement, or poor stock presentation, which suppliers can address with the retailer’s management.

5. Product Launches and New Markets

• If a supplier is launching a new product in supermarkets or entering a new geographic market, an in-store merchandiser can assist with setting up the product’s initial displays and ensuring visibility. They can also collect feedback on customer responses and report on any early issues with stocking or display.

6. Data Collection and Reporting

• Many merchandising teams provide reporting on sales trends, stock levels, and competitor activity. This data can be valuable to suppliers for understanding performance in different store locations and making adjustments based on real-time insights.

How AGD can assist challenger brands

• Leveraging off our size means for small-scale brands with limited budgets AGD can provide an extremely cost effective solution that provides the same support of larger brands at a cost that meets your budget.

In summary, while in-store visual merchandisers may not initially seem essential for selling in supermarkets, our experience shows otherwise. If you want to grow and be seen in supermarkets in-store merchandisers are essential and add value in especially for high-profile launches, promotions, or products with frequent out-of-stocks. With our support we can help enhance brand visibility, ensure compliance, and maximise the product’s impact in a competitive supermarket setting and most importantly improve your margins and cash flow